Corporate Anthropology: Driving Innovation with Andi Simon

Welcome to another episode of "Behind the Numbers" with your host Dave Bookbinder. This week, we have the pleasure of chatting with Andi Simon, a pioneering corporate anthropologist, renowned podcaster, and author of "Women Mean Business". Dive into the world of corporate anthropology and discover how Andi aids organizations in navigating transformative changes by understanding the data behind their operations in a new light. During our conversation, Andi shares her fascinating journey from academia to finance and healthcare, ultimately leading to the creation of her own business. With over 23 years of experience, she reveals how companies hire her not just for what she does, but for what they need: to unlock the potential behind data and push beyond the obvious, identifying gaps and opportunities for innovation. Andi explains how anthropologists uniquely explore company dynamics, emphasizing observation and ethnographic methods to gain profound insights. From embedding herself in senior living communities to analyzing healthcare strategies, she discusses her innovative methods of understanding client requirements and enhancing business performance. Additionally, familiarize yourself with Andi's authored works, "On the Brink: A Fresh Lens to Take Your Business to New Heights" and "Women Mean Business", and gain valuable strategies on how to look at business data from a strategic perspective. Tune in to understand how corporate anthropology can be a game-changer in deciphering complex data landscapes and shaping future business success. About Our Guest: Andi Simon PhD is the founder of Simon Associates Management Consultants LLC (SAMC). She launched SAMC in 2002 to apply anthropology’s methods, tools, and theory to businesses in need of change. As a Corporate Anthropologist she helps executives see their companies with more observant eyes, achieve “aha!” moments, allowing them to discover new and profitable opportunities. By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth. She is author of two-award winning books: “On the Brink: A fresh lens To Take Your Business to New Heights” and “Rethink: Smashing the Myths of Women in Business.” Andi has co-authored a new book published in September 2023 entitled “Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success”. Her work as a corporate anthropologist has led to clients across the globe delivering both keynotes and conducting workshops. As a trained practitioner of Blue Ocean Strategy and Innovation Games, she has conducted almost five hundred workshops on Blue Ocean Strategy and Culture Change. Dr Simon has also developed and run Leadership Academies for her clients. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” He’s also the host of the highly rated Behind The Numbers business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals  & The NEW ROI: Going Behind The Numbers 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to

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Behind The Numbers – Uncovering What Truly Drives Business Success You’ve heard the saying, “You can’t manage what you can’t measure.” In business, everything is driven by numbers—performance, valuation, and strategy. But the real story? It happens Behind The Numbers. Hosted by Dave Bookbinder, a business valuation expert and best-selling author, Behind The Numbers goes beyond spreadsheets and financial statements to explore what truly matters in business. In each episode, Dave sits down with CEOs, entrepreneurs, and industry leaders to uncover the strategies, leadership insights, and hidden factors that impact business valuation, growth, and long-term success. Whether you’re a business owner, CEO, finance professional, or aspiring entrepreneur, Behind The Numbers will change the way you think about what makes a business truly valuable. Perfect for: CEOs and business owners looking to understand their company’s true worth Entrepreneurs and leaders seeking actionable strategies for growth Finance professionals interested in deep dives into business valuation and performance Anyone curious about the real drivers of business success About Dave Bookbinder: Dave has spent his career helping businesses understand their true value—beyond just the numbers. As a valuation expert, he works with companies of all sizes to assess their worth, intellectual property, and financial strategies. But his mission goes even deeper: to shift the conversation about how businesses value their most important asset—people. Dave is the author of three best-selling books: 📖 The NEW ROI: Return on Individuals – The definitive book on the impact of human capital in business. 📖 The NEW ROI: Going Behind The Numbers – A deeper dive into the unseen factors driving business success. 📖 A Valuation Toolbox for Business Owners and Their Advisors – A practical guide to understanding business valuation and preparing for a successful future. Join the Conversation: Past guests include industry leaders, bestselling authors, and top executives who share their expertise and insights on topics ranging from leadership and entrepreneurship to finance and human capital. Want to be a guest? Connect with us here: https://linktr.ee/BehindTheNumbers Have a topic you’d love to hear us cover? Send your suggestions our way! 🎧 If you find value in our content, subscribe, rate, and review to help others discover Behind The Numbers! 📌 New episodes drop every Tuesday —subscribe now so you never miss an episode! Learn more at https://www.NEWROI.com