Creating Marketing Strategies That Work - Robert Brill

Welcome to another episode of Behind the Numbers, where host Dave Bookbinder dives into the core elements of business success. In this episode, Dave is joined by Robert Brill, CEO of Brill Media, to explore the intricacies of marketing strategies that can transform businesses. Robert shares his 20+ years of experience in the advertising industry and offers insights into developing a robust marketing strategy. He emphasizes the importance of understanding customer journeys, brand differentiation, and the power of content strategy. With practical examples, Robert discusses the significance of credibility markers, reviews, and retargeting to maintain customer engagement. Listeners will gain valuable knowledge on creating predictable, repeatable, and scalable marketing systems. Robert explains how to demystify SEO, harness the power of backlinks, and optimize website performance to improve search engine rankings. He also shares innovative methods to craft effective marketing messages that resonate with target audiences. About Robert Brill: Robert Brill is the CEO of Brill Media, a company that evolves marketing from guesswork to growth engine. They have been honored 11 times on the Inc. 5000 and Financial Times 500.   About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” 🔸 Grab Dave’s #1 Best-Selling Books: The New ROI: Return on Individuals  & The NEW ROI: Going Behind The Numbers 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business community? Message Dave to learn how you can be a guest on Behind The Numbers. https://linktr.ee/BehindTheNumbers 🔹 Check out more of Behind The Numbers on YouTube 🔹 Check out more of Behind The Numbers on RVN Television Please share this podcast with your friends and subscribe to keep up with the latest episodes. Drop a review and rate the podcast so that others might find it. To do so, here are the simple instructions: Open Apple Podcast App. Go to the icons at the bottom of the screen and choose “search” for Behind The Numbers with Dave Bookbinder Podcast Click on the SHOW, not the episode. Scroll all the way down to “Ratings and Reviews” Click on “Write a Review” BEHIND THE NUMBERS IS ENJOYED IN MORE THAN 100 COUNTRIES. THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 2.5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!  

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Behind The Numbers – Uncovering What Truly Drives Business Success You’ve heard the saying, “You can’t manage what you can’t measure.” In business, everything is driven by numbers—performance, valuation, and strategy. But the real story? It happens Behind The Numbers. Hosted by Dave Bookbinder, a business valuation expert and best-selling author, Behind The Numbers goes beyond spreadsheets and financial statements to explore what truly matters in business. In each episode, Dave sits down with CEOs, entrepreneurs, and industry leaders to uncover the strategies, leadership insights, and hidden factors that impact business valuation, growth, and long-term success. Whether you’re a business owner, CEO, finance professional, or aspiring entrepreneur, Behind The Numbers will change the way you think about what makes a business truly valuable. Perfect for: CEOs and business owners looking to understand their company’s true worth Entrepreneurs and leaders seeking actionable strategies for growth Finance professionals interested in deep dives into business valuation and performance Anyone curious about the real drivers of business success About Dave Bookbinder: Dave has spent his career helping businesses understand their true value—beyond just the numbers. As a valuation expert, he works with companies of all sizes to assess their worth, intellectual property, and financial strategies. But his mission goes even deeper: to shift the conversation about how businesses value their most important asset—people. Dave is the author of three best-selling books: 📖 The NEW ROI: Return on Individuals – The definitive book on the impact of human capital in business. 📖 The NEW ROI: Going Behind The Numbers – A deeper dive into the unseen factors driving business success. 📖 A Valuation Toolbox for Business Owners and Their Advisors – A practical guide to understanding business valuation and preparing for a successful future. Join the Conversation: Past guests include industry leaders, bestselling authors, and top executives who share their expertise and insights on topics ranging from leadership and entrepreneurship to finance and human capital. Want to be a guest? Connect with us here: https://linktr.ee/BehindTheNumbers Have a topic you’d love to hear us cover? Send your suggestions our way! 🎧 If you find value in our content, subscribe, rate, and review to help others discover Behind The Numbers! 📌 New episodes drop every Tuesday —subscribe now so you never miss an episode! Learn more at https://www.NEWROI.com