What Makes You Different Makes You Valuable: Barry Labov’s Branding Insights

In this episode of Behind the Numbers, hosted by Dave Bookbinder, we embark on a journey into the realm of business differentiation with Barry Labov, president of Labov and Beyond Marketing Communications and author of The Power of Differentiation: Win Hearts, Minds, and Market Share. From Rock Musician to Entrepreneur of the Year: Barry shares his inspiring path, transitioning from a rock musician to achieving Entrepreneur of the Year status. He discusses how his background shaped his approach to marketing and business strategy. The Essence of Differentiation: Barry emphasizes the critical role of differentiation in business success. He explores how identifying and celebrating unique brand traits can propel businesses forward in competitive markets. Discovering Unique Selling Propositions: Barry reveals how his company helps businesses uncover their inherent differentiation. He shares anecdotes, including a transformative experience with a family bakery, illustrating the power of discovering and promoting unique selling propositions. Impact of Customer Experience: The conversation dives into the significance of customer experience and its direct influence on brand perception and market positioning. Engaging Employees for Business Success: Barry discusses the importance of promoting differentiation both internally among employees and externally to the market. He explores how engaging employees can enhance overall business value and customer satisfaction. Tune in to gain insights into why differentiating your brand is crucial in today’s competitive landscape and how strategic differentiation can drive business growth and customer loyalty. About Barry LaBov Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, speaker, and brand strategist. With a core emphasis on differentiation, Barry advocates for leaders to unearth and champion their brand’s distinctiveness to win market share and the hearts of the people who represent it. His book, “The Power of Differentiation. Win Hearts, Minds and Market Share,” distributed by Simon and Schuster, embodies this philosophy. Heis the founder of LABOV, a renowned marketing training firm serving blue-chip clients, and author of The Power of Differentiation: Win Hearts, Minds, and Market Share. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.” Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries. 🔸 Grab Dave’s Books: The New ROI: Return on Individuals  | The NEW ROI: Going Behind The Numbers  |  A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know 🔸 Connect with Dave on LinkedIn  🔸 Connect with Dave on FaceBook 🔸 Follow Dave on Twitter 🔸 Check out www.NEWROI.com for more. 💡  Want to share your insights with the business com

Om Podcasten

Behind The Numbers – Uncovering What Truly Drives Business Success You’ve heard the saying, “You can’t manage what you can’t measure.” In business, everything is driven by numbers—performance, valuation, and strategy. But the real story? It happens Behind The Numbers. Hosted by Dave Bookbinder, a business valuation expert and best-selling author, Behind The Numbers goes beyond spreadsheets and financial statements to explore what truly matters in business. In each episode, Dave sits down with CEOs, entrepreneurs, and industry leaders to uncover the strategies, leadership insights, and hidden factors that impact business valuation, growth, and long-term success. Whether you’re a business owner, CEO, finance professional, or aspiring entrepreneur, Behind The Numbers will change the way you think about what makes a business truly valuable. Perfect for: CEOs and business owners looking to understand their company’s true worth Entrepreneurs and leaders seeking actionable strategies for growth Finance professionals interested in deep dives into business valuation and performance Anyone curious about the real drivers of business success About Dave Bookbinder: Dave has spent his career helping businesses understand their true value—beyond just the numbers. As a valuation expert, he works with companies of all sizes to assess their worth, intellectual property, and financial strategies. But his mission goes even deeper: to shift the conversation about how businesses value their most important asset—people. Dave is the author of three best-selling books: 📖 The NEW ROI: Return on Individuals – The definitive book on the impact of human capital in business. 📖 The NEW ROI: Going Behind The Numbers – A deeper dive into the unseen factors driving business success. 📖 A Valuation Toolbox for Business Owners and Their Advisors – A practical guide to understanding business valuation and preparing for a successful future. Join the Conversation: Past guests include industry leaders, bestselling authors, and top executives who share their expertise and insights on topics ranging from leadership and entrepreneurship to finance and human capital. Want to be a guest? Connect with us here: https://linktr.ee/BehindTheNumbers Have a topic you’d love to hear us cover? Send your suggestions our way! 🎧 If you find value in our content, subscribe, rate, and review to help others discover Behind The Numbers! 📌 New episodes drop every Tuesday —subscribe now so you never miss an episode! Learn more at https://www.NEWROI.com