Aliza Hornstein on Humanizing your way to B2B Social Media Success!

Aliza Hornstein, lead social media manager at WalkMe, goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. It’s no secret B2B social has the reputation of being boring. In this high-energy episode, Aliza uncovers how to make the more technical topics engaging and relatable by returning to the core tenants of social media; be human and be social! She highlights the importance of giving your brand a personality on social and shares her tips so you can do the same! You’ll walk away with tangible examples to implement into your strategy and step outside the box.

Om Podcasten

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.