How to Create an Impactful Personal Brand

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day, live and in person. During this laid-back discussion, the two dive into what brought Day to Oktopost, where he thinks marketing is headed, and so much more! In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Colin explains it is all about being you, whether you’re on stage presenting at a conference or on social media presenting a message. Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. Hot Topics: The key to employee advocacy from an advocate's POV How and why you should add developing your personal brand to your to-do list Where marketing is headed in 2023

Om Podcasten

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.