Is follower count meaningless?
Vanity metrics have become quite controversial in B2B social media marketing. One of the main metrics sparking debate is follower count. Is it a real indicator of a brand’s online presence? Or does it lack meaningful engagement and conversion? To help us settle the debate, Bright Uduji joins us from LinkedIn on this episode of Behind the Post. Bright shares his expertise on organic followers, the power they bring to brands, and ultimately, whether follower count is just a vanity metric. Bright dives into the importance of followers, offering insights on how to grow your follower base and why followers aren’t meaningless. Whether you're looking to enhance your social media strategy or understand the role of followers in your marketing efforts, this episode is packed with valuable insights and practical tips. Hot Topics: How to get the right people following your brand on LinkedIn The expectation of a follower to a brand, and vice versa The top LinkedIn features you can use to grow your following Subscribe to our LinkedIn newsletter, The B2B Social Compass, and catch our recent panel, “Unlocking the Power of Intent Data”, Bright referenced in this episode here.