Strategies to Reignite Employee Advocacy Shares
Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. (2022 Employee Advocacy Benchmark Report) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! When it comes to employee participation, those who lead advocacy initiatives understand that engagement ebbs and flows. So what can be done if advocate shares slow down? In this episode of Behind the Post, host Olivia Messina sits down for a solo episode to discuss strategies you can implement if advocacy shares start to dip. She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives.