The Art of Mastering AI for Social Media Success

In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk. As the author of the book “Digital Marketing Compass” (currently only available in Bulgarian), and with 12 years of marketing experience under his belt, Etien shares all the expertise he’s picked up along the way.  From content creation to video creation, Etien dives into all the use cases AI can provide to help scale social media content as well as help us serve our audiences better. He reveals his favorite tools to use and best practices for using them effectively.  As well as showing his passion for AI, Etien also shines a light on the importance of leveraging your employees and executives as brand ambassadors to humanize your brand and maximize your impact.  Hot topics: Best practices for using AI to its full potential His top AI tools for content creation The significance of personal brands to build relationships with your audience

Om Podcasten

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.