The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers

In this first episode we’ll hear how hims & hers has become one of the fastest growing direct to consumer brands in history. They are paving the way to make self-care and telemedicine as convenient as it’s ever been. Tune in to hear how they’ve conducted research and used innovative new strategies to launch their new mental health product offering.

Om Podcasten

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.