Breaking the Influencer Mold: Hot Takes on Content Creation and Promotion for Hospitality Brands
Meet Krystal and Eric Nagel, the adventurous duo behind Nagel Media Company, who have seamlessly blended their love for travel and photography into a thriving media business. In this episode, we dive into their unique journey from living out of a rooftop tent to becoming full-time van lifers and content creators specializing in lifestyle photography for boutique hotels and short-term rentals. We'll explore: How Krystal and Eric transitioned from traditional travel to full-time van life. The inception of Nagel Media Company and its focus on high-quality, authentic content. The misconceptions around influencer marketing and why they choose not to follow the typical influencer path Their vision for creative partnerships in the boutique hospitality sector Their unique business model prioritizes the needs of hosts and provides top-tier content without the need for sponsored posts. Future plans for Nagel Media Company, include expansion and a special project dedicated to their roots in the Poconos. Get ready to be inspired by Krystal and Eric's innovative approach to content creation and their commitment to maintaining authenticity in the hospitality industry. Learn more about Nagel Media Company. Follow Krystal and Eric on Instagram This episode is brought to you by The Content House If you listen to this podcast, you likely care a lot about your brand. You care about building it thoughtfully and purposefully. What I love about Nate and the team at The Content House is that they truly understand this. They care about getting to know your style, your approach, and the unique quirks and features that make your collection of stays special. Their service is full end-to-end social media management and content creation. From shooting stunning videos and photos to editing, posting, and even sourcing influencers to partner with… The Content House specializes in working with hospitality entrepreneurs building well-branded, boutique collections, often in exotic or extra-special locations… Follow The Content House on Instagram Dunlap Hollow ReelLive Oak Lake ReelFLOHOM ReelVilla Stay Texas Reel Want to book a consulting brainstorm with Zach? Send him an email directly at zach@staywatch.ai or complete this payment link and get immediate access to his schedule where you can book some time with him! About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.