How Four Unique Stays in New England Came Together to Launch an Epic Creator Marketing Campaign
Meet Kerri Gibson, the founder of Chalets Hygge, a collection Scandinavian-style cottages located in the heart of Quebec's Eastern Townships. In this episode, Kerri and I discuss an amazing collaboration that's reshaping how boutique hospitality entrepreneurs can market their properties. Kerri, along with Monique DeLorenzo from The Vermont A-Frame, have worked together to organize a strategic alliance of creators and hosts across New England for a Fall Creator Road Trip. Kerri takes us behind the scenes of this innovative project, where talented creators Maddie and Will from Guest House Creative hit the road, capturing stunning content across multiple short-term rentals and local businesses. Kerri shares invaluable insights on the power of intentionality in partnerships and how aligning with the right creators can elevate your brand without breaking the bank. We dive into detail around: What the goals of the project are How all participants in the roadshow — the creators, Kerri, Monique, as well as the incredible entrepreneurs at Lumen Camps and The Maine A-Frames will share and collaborate on content post-campaign What the big audience growth strategy of a MAJOR giveaway will look like Ideas for how other hospitality entrepreneurs might replicate something like this in their own market And so much more Follow along on this exciting journey by via the Instagram handles below: https://www.instagram.com/will_zimm_/ https://www.instagram.com/maddie_brandon/ https://www.instagram.com/guesthousecreativestudio/ https://www.instagram.com/maineaframe/ https://www.instagram.com/lumencamps/ https://www.instagram.com/thevermontaframe/ https://www.instagram.com/chalets_hygge/ This episode is brought to you by The Content House If you listen to this podcast, you likely care a lot about your brand. You care about building it thoughtfully and purposefully. What I love about Nate and the team at The Content House is that they truly understand this. They care about getting to know your style, your approach, and the unique quirks and features that make your collection of stays special. Their service is full end-to-end social media management and content creation. From shooting stunning videos and photos to editing, posting, and even sourcing influencers to partner with… The Content House specializes in working with hospitality entrepreneurs building well-branded, boutique collections, often in exotic or extra-special locations… Follow The Content House on Instagram Dunlap Hollow ReelLive Oak Lake ReelFLOHOM ReelVilla Stay Texas Ree About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.