Business Wars — Nike vs Adidas: Sneakerheads

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet? In this series of Business Wars, we'll find out. This is Episode 1 of a 7-part series on the brutal business battle between Nike and Adidas. Listen to the full season at wondery.fm/bestofwonderyBW.

Om Podcasten

If you’ve ever wanted to listen to the best episodes of your favorite Wondery podcasts all in one place, well now you can. Introducing, The Best of Wondery. The Best of Wondery is a new podcast that features standalone full-length episodes of some of the most captivating, compelling, and exciting stories from all of Wondery’s originals, including Dr. Death, Business Wars, Life is Short with Justin Long, American History Tellers, Dying for Sex, The Shrink Next Door, American Scandal, Dirty John, and many more.