JF3254: Vikram Raya - Making the Jump from Medicine to Real Estate, Six of the Worst Mistakes Syndicators Make, and Understanding the Power of Marketing and Branding

Vikram Raya is the CEO and co-founder of Viking Capital, a multifamily boutique with nimble investment sourcing, structuring, execution and asset management capabilities. In this episode, Vikram talks about his transition from life as a practicing cardiologist to a full-time syndicator. He also warns against allowing your profession to become your personality, lessons he learned from bad syndication partnerships, and why you should stop leaning on agencies for your marketing and branding needs.   Vikram Raya | Real Estate Background CEO and co-founder of Viking Capital, a multifamily boutique with nimble investment sourcing, structuring, execution and asset management capabilities. CEO and founder of Limitless MD, which helps top-level doctors make more passive and active income while pursuing their passions. Founder of Vitology Institute, which empowers functional medicine practitioners to provide proactive, predictive, personalized treatment and encourages patients to take an active role in their own health. Portfolio: $718M in AUM across 23 states Based in: Fairfax, VA Say hi to him at:  Vikingmultifamily.com Vikramraya.com LinkedIn Best Ever Book: The Art of Impossible by Steven Kotler Greatest Lesson: Understand your goals and vision, and get the proper education to achieve them.   Click here to learn more about our sponsors: Techvestor Innago BAM Capital Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on in commercial real estate investing — you’re in the right place. Our hosts interview commercial real estate experts every day to uncover secrets and strategies YOU can use to become a better, more informed investor. This is the Best Ever CRE show.