Ep. 12 Ross Yoshida (Senior Director of Graphic Design for the Los Angeles Dodgers)

Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of authenticity, confidence, and “hot sauce” has created one of the world’s most iconic sports brands. Tune in to hear Yoshida’s perspective on how winning brands elevate the fan experience, how the Dodgers’ creative team approaches each year’s visual campaign, where he gets his inspiration from, and more. Just us as we discuss:Challenging perspectives if your industry is stuck in the pastThe fight to show that creative departments can be revenue generatorsHow visual branding deepens your connection with your audience

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.