Ep. 16 Cymone Wilder (Senior Art Director, Brand at Amazon Web Services)

Every brand needs a compelling story—even ones as established as Amazon Web Services.Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authenticity, initiating change at a large organization, and connecting with end users.Join us as discuss:Ambitious plans to shape the company's cultureThe need to fake confidence (and why it doesn’t last)Being scrappy and doing good work with what’s available

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.