Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, Kaiwei Tang, the Co-Founder and CEO of Light, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss:The challenges and opportunities behind creating a product that goes against the status quoHow word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growthWhy brand storytelling can reshape the technology landscape

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.