Ep. 22 Charlie Waite (Director of Product Design at Uber)

Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth.Join us as we discuss:How good product design serves as a powerful differentiator for brandsUber's commitment to diversifying services for increased accessibilityThe importance of authenticity and honesty in leadership roles

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.