Ep. 27 Bryan Saftler of Databricks

Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing for Communications, Media & Entertainment at Databricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.We also discuss: The business impact of the democratization of insights across teams.How to incorporate nuances in messaging for the stages of the sales funnel.The evolution of social media platforms towards video content and its implications in building brands.And much more! 

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.