Ep. 30 Jason Miller of Tyk

B2B marketing is always changing, and today we're seeing brand make a major comeback.In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.We also discuss: The relevance of risk-taking in marketing for groundbreaking impactJason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search trafficHow to future-proof companies by focusing on customer value rather than solely serving salesThe importance of balancing long-term planning with agile marketing adaptations

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.