Ep. 31 Ian Elliott of MAAP

Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.We also discuss:The importance of building strong emotional connections through brand storytelling.The structure and strategy of MAAP's marketing team to achieve significant business impact.The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.