Ep. 34 Alec Hanson of loanDepot
How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world?This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot, as he takes us through the intricacies of mortgage marketing amidst fluctuating interest rates. Drawing on his extensive industry experience, Alec discusses effective strategies tailored for navigating high-rate environments and the importance of authenticity and storytelling in brand development. Staying on top of AI and innovative technologies to stay competitive in a rapidly evolving market is key to success. Whether you're new to mortgage marketing or a seasoned professional, Alec's practical advice and forward-thinking perspectives offer valuable guidance for driving success in this dynamic industry.Join us as we discuss:The importance of utilizing diverse digital channels such as Instagram, TikTok, and Google to effectively reach and engage with modern consumers.The critical need for marketers to adopt new technologies like AI and move away from outdated methods to remain competitive.The significance of building genuine human connections and maintaining transparent branding to foster trust and loyalty among consumers.