Ep. 41 Dorian Stewart of Federato

Branding isn’t about your appearance to your audience — it’s about the experience you cultivate for your audience.This week, we’re joined by Dorian Stewart, Director of Demand Generation at Federato, to discuss his philosophy on fusing empathy for the end user with smart data to create impactful content that not only communicates, but resonates.We also discuss:How to balance maintaining a unified brand with the constant need for speed and experimentation.Emerging trends in influencer marketing and in-person experiences in the B2B space.Why focusing on customer stories and solutions is often more effective than discussing product features.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.