Ep. 54 Adam Robinson of RB2B

Your next big marketing move isn’t buried in your paid ads or latest campaign—it’s staring you down in the mirror.In this episode, Adam Robinson, CEO and Founder of RB2B, dives into why personal branding has become a crucial growth lever in B2B. With over 100K LinkedIn followers built around his edutainment approach, Adam shares the strategies and insights that helped him craft a compelling personal brand and grow his businesses.We also discuss:Why the future of B2B marketing is personal, humanized, and authentic.How moving from full-time content creation can drastically impact your brand.The importance of being the “future version” of your ideal client to create content that drives business.Practical tactics for crafting engaging hooks and polarizing content that will boost your brand’s visibility and growth.And much more.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.