Ep. 59 Nate Skinner of Squarespace

The more you post, the less your audience cares. With brands trapped in an endless cycle of content production, is the key to standing out doing less?In this episode, Nate Skinner, Head of Brand Creative Strategy at Squarespace, shares his insights on breaking free from the "always-on" trap. He explores how Squarespace integrates bold creativity with meaningful storytelling, why personal branding is changing the B2B industry, and how AI and curated design are paving the way for successful marketing. We also explore:The shift from quantity to quality in brand storytelling.Why Super Bowl ads are still the ultimate creative risk—and reward.How Squarespace is redefining social media strategy with creativity and focus.The role of AI in crafting high-impact campaigns.How personal branding intersects with corporate identity to drive trust.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.