How to Build a Billion-Dollar Story w/Ben Parr

Today, anyone can build an AI product on a weekend. To stand out in the market, you must rely on your story. In this episode, we are joined by Ben Parr, co-founder of Octane AI and Theory Forge Ventures to talk about what separates good companies from great ones: story and speed. Drawing from past experiences building AI products (before LLMs existed), Ben shares insights on how startup founders should think about brand, content, competition, fundraising, and the marketing industry post-ChatGPT. We also dive into:How AI is transforming marketing (and which jobs are disappearing first).The difference between pitching VCs vs. customers.How Octane AI built a loyal customer community.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.