Trust Is the New Growth Hack w/ Chase Howell

Marketers are pumping out more content than ever, yet consumers somehow trust it less than their own data. Impressions are meaningless if you’re not driving impact. In this episode, Chase Howell, VP of Marketing at InfoTrust, shares the formula of B2B marketing that builds trust, converts, and scales without losing its human touch. From launching bestselling books to ditching digital-only in favor of in-person events, Chase shares what it takes to make your brand unforgettable in a landscape obsessed with efficiency and drowning in AI-generated content.We also discuss:Why most "free reports" get ghosted (and what to do instead).How to turn your internal experts into legit thought leaders.Why authenticity will be the new conversion rate in the AI era.How philanthropy and brand are merging into one powerful differentiator.

Om Podcasten

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.