From cannabis boom to bust: Why Bruce Linton was fired from the company he created

Bruce Linton was the founder and co-CEO of Canopy Growth, the first publicly traded cannabis company in North America. When weed first became legal in Canada, Bruce was riding the high. Under his leadership, Canopy grew into a company valued at around $18-billion. Bruce, in many ways, became the face of the cannabis boom. But things ended badly between Bruce and the company he created. Cannabis sales failed to meet the hype and in 2019, he was fired by the board. So what led to one of the most public business failures in recent memory? Bruce talks about how he got fired, why the cannabis sector hasn’t delivered on its colossal promise and what’s next for him.

Om Podcasten

People love to share their wins, but shy away from telling us about their losses. Our society rewards success. And yet, the best business leaders and entrepreneurs know that failure is a big part of making something worthwhile. Introducing Better For It, a brand-new business podcast from The Globe and Mail, which explores how our mistakes shape us. Join host Temur Durrani, as he speaks to noteworthy Canadian entrepreneurs who failed, learned from their mistakes and built back better.