How Emily O’Brien started a gourmet popcorn business behind bars

Emily O’Brien is the founder of Comeback Snacks, a gourmet popcorn company designed to give former convicts a second chance. After a series of bad judgment calls that landed Emily in jail, she learned firsthand about the challenges she and her fellow inmates would face in gaining employment once they were released. In this episode, Emily talks about the riveting origin story of her business, and the uphill battles she faced trying to scale it — fresh out of prison.

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People love to share their wins, but shy away from telling us about their losses. Our society rewards success. And yet, the best business leaders and entrepreneurs know that failure is a big part of making something worthwhile. Introducing Better For It, a brand-new business podcast from The Globe and Mail, which explores how our mistakes shape us. Join host Temur Durrani, as he speaks to noteworthy Canadian entrepreneurs who failed, learned from their mistakes and built back better.