Season 4, Ep. 7- Dave Duncan (Part 1/2): Examining Your Customers Like a Detective

Dave Duncan, author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior, investigates what customers truly care about most. Through a very engaging parable, Dave dives into what motivates customers across the functional, social, and emotional spectrum, with an emphasis on the important questions you're asking about your customers. Whether your customer is a coffee shop or large enterprise, Dave’s principles will help you better align your product or service to what matters most to your customers. In this fascinating two-part discussion, Jeff and Dave dive into the key messages from The Secret Lives of Customers to help you discover new ways to meet rapidly changing customer needs.

Om Podcasten

Better Innovation is a podcast featuring interviews with innovation thought leaders across all industries. It explores stories of how innovation is reshaping and transforming business in an inextricably digital world. Topics covered in this series include business model innovation, emerging trends, advanced technologies, and fostering an innovation culture inside organizations. Better Innovation is hosted by Jeff Saviano, EY Global Tax Innovation Leader (so expect a dose of tax innovation, too!). EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.