Direct Response Versus Brand Marketing

In this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing.  Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out  what's the right approach for your business.  To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com

Om Podcasten

Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.