[BEST OF BETTER THAN BIG] Creating Simple and Aligned Services with Kaitlyn Kessler

So often in business, we design our services based on the industry standard instead of designing them around what feels good and aligned for us. In this episode, my guest Kaitlyn Kessler joins me to talk about the art of creating aligned offers and about her experience testing and tweaking her services in two different businesses. We talk about why personality plays a role in service design and about why a retainer model is a great option for people who love investing in their relationships. We also talk about the mindset hurdles that prevent us from designing services that work as well for us as they do for our clients.  Check out The Simplified Services Intensive: https://www.ashleygartland.com/the-simplified-intensive   Learn more about Ashley: https://www.ashleygartland.com/   Connect with Ashley on IG: https://www.instagram.com/ashleygartland/   Learn more about Kaitlyn: www.KaitlynKessler.com   Connect with Kaitlyn on IG: https://www.instagram.com/kaitlynskessler/

Om Podcasten

Ashley Gartland isn't your typical business coach. She cares more about creating time freedom for you than she does about helping you do more or hustle harder or scale faster. And on Better Than Big, she's bringing you transparent conversations with real small business owners who've figured out how to run simple, sustainable businesses that match their definition of success and free up their time for what's most important. In each conversation, Ashley and her guests explore the shifts they've made to their services, schedule, systems, team and personal habits so they can work less and live more. They talk about the decisions they’ve made, the things they’ve said no to and the choices and tradeoffs they’ve weighed to create a business that deeply serves their life and provides them with time for their families, health, personal development, hobbies and more. To learn more about the podcast, visit www.ashleygartland.com/podcast.