Experimenting with Direct Outreach to Drive Sales

A lot of business owners avoid using direct outreach to drive sales because they think it’s going to be too complicated or too uncomfortable. But if it makes sense for your business model and you can get past any mindset hurdles you have around this marketing method, you may discover that it can really work for your business. My guest Meg Tilton had this experience in her business recently when she decided to experiment with using direct outreach to create leads for her new group coaching program. In this episode, we talk about why she decided to experiment with direct outreach to create leads, how we knew it was a good path for lead generation and how she kept the strategy simple. We’ll also talk about why mindset work was the key to making this strategy successful and how this approach benefited Meg’s business in a way that was about so much more than sales. Get my free 5 Simple Shifts to Help You Grow More and Work Less guide: https://www.ashleygartland.com/5stepstosimplify Learn more about Ashley: https://www.ashleygartland.com/ Learn more about Meg: www.megtiltoncoaching.com

Om Podcasten

Ashley Gartland isn't your typical business coach. She cares more about creating time freedom for you than she does about helping you do more or hustle harder or scale faster. And on Better Than Big, she's bringing you transparent conversations with real small business owners who've figured out how to run simple, sustainable businesses that match their definition of success and free up their time for what's most important. In each conversation, Ashley and her guests explore the shifts they've made to their services, schedule, systems, team and personal habits so they can work less and live more. They talk about the decisions they’ve made, the things they’ve said no to and the choices and tradeoffs they’ve weighed to create a business that deeply serves their life and provides them with time for their families, health, personal development, hobbies and more. To learn more about the podcast, visit www.ashleygartland.com/podcast.