How I Embody Choice as My Number One Value in Business

A few years ago, while doing a rebrand of my business, I realized that my number one value in business was choice. I’m talking about choice in how you spend your time and shape your work, and choice in how you design your business to better support your life. And not only did I want my brand to stand for choice - I also wanted to embody the value of choice in my business day to day. In this episode, I’m talking about why it’s so important to me to live out my brand values in my business. I’m also sharing specific ways I’ve embodied the value of choice in everything from my schedule to my services to my marketing to my client work so you can steal from my ideas if you want to bring more choice into the way you do business too.   Get the Time Freedom training + guide:    Get access to the private podcast feed Do Less, Live More:   Learn more about Ashley:   Connect with Ashley on Instagram:

Om Podcasten

Ashley Gartland isn't your typical business coach. She cares more about creating time freedom for you than she does about helping you do more or hustle harder or scale faster. And on Better Than Big, she's bringing you transparent conversations with real small business owners who've figured out how to run simple, sustainable businesses that match their definition of success and free up their time for what's most important. In each conversation, Ashley and her guests explore the shifts they've made to their services, schedule, systems, team and personal habits so they can work less and live more. They talk about the decisions they’ve made, the things they’ve said no to and the choices and tradeoffs they’ve weighed to create a business that deeply serves their life and provides them with time for their families, health, personal development, hobbies and more. To learn more about the podcast, visit