Using Collaborations to Strategically Market Your Business with Melissa Harstine

When copywriter Melissa Harstine brought her business into the online space, she wondered what kinds of marketing activities would replace the coffee chats and networking meetings that had worked for her offline and allow her to market her business in a personal, intentional way. Strategic collaborations like guest podcast interviews and email newsletter takeovers turned out to be the right fit for her. In this episode, Melissa joins me to talk about why she decided to focus on collaborations and about how she got started with them. We also talk about the steps she takes to help her get a yes on a pitch and about the surprising things collaborations have helped her learn about her business.   Get the Time Freedom training: www.ashleygartland.com/timefreedom   Listen to the private podcast feed, Do Less, Live More: www.ashleygartland.com/dolesslivemore   Learn more about Ashley: https://www.ashleygartland.com/   Follow Ashley on Instagram: https://www.instagram.com/ashleygartland/   Learn more about Melissa: www.melissaharstine.com   Follow Melissa on Instagram: https://www.instagram.com/melissaharstinecreative/

Om Podcasten

Ashley Gartland isn't your typical business coach. She cares more about creating time freedom for you than she does about helping you do more or hustle harder or scale faster. And on Better Than Big, she's bringing you transparent conversations with real small business owners who've figured out how to run simple, sustainable businesses that match their definition of success and free up their time for what's most important. In each conversation, Ashley and her guests explore the shifts they've made to their services, schedule, systems, team and personal habits so they can work less and live more. They talk about the decisions they’ve made, the things they’ve said no to and the choices and tradeoffs they’ve weighed to create a business that deeply serves their life and provides them with time for their families, health, personal development, hobbies and more. To learn more about the podcast, visit www.ashleygartland.com/podcast.