A World Cup in Our Backyard: A Completely Different—and Way More Fun—Approach to Bike Racing

Every fall, thousands come to Trek’s global headquarters in Waterloo, WI, for one weekend to witness riders from all over the world race at the Trek CX Cup. From juniors, to weekend warriors, to the top riders, everyone is welcome at Trek’s CX Cup. And all certainly feel welcomed when greeted with cowbells, people in costumes, a world-class course, food, beer, and one hell of a good time. But the Trek CX Cup that started in 2017 is more than just a good time; it has been instrumental i...

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On Better With Bikes, we explore the inspiring, unknown, and behind-the-scenes stories of people changing the world with bikes — sometimes in ways, you might not expect. This podcast is our way of pulling back the curtain and giving these extraordinary people a platform to share their perspective on cycling’s unique and varied culture.