Henry Mason on spotting trends, why experiences are viral and the algorithms that run Swedish rail

Henry Mason spends his days trying to figure out what consumers might want next. Author of the book ‘Trend-Driven Innovation’ and head of the research firm, Trendwatching, he and his team scour the world for new ideas, business model innovation and the impact of disruptive technologies. Over a cup of tea in London, we spoke about the viral impact of great experience design, how to look outside your frame of reference, why the most powerful trends cross demographics, and the human needs that will shape the future of virtual reality, AI and machine learning.

Om Podcasten

Between Worlds is a technology podcast that takes you over the horizon and beyond borders, to bring you the global thinkers, innovators and troublemakers whose ideas challenge the world as we know it. From a courtyard cafe in Paris, to a busy sidewalk in Tokyo - each week futurist and global nomad, Mike Walsh, will share his personal conversations with some of the most fascinating people on the planet, recorded live in the field.