Sage Brennan on WeChat, travel and the value of stalking Chinese tourists

Sage and I used to hang out in Shanghai years ago, when he was an analyst covering the Chinese market. Since then, he has returned to the US where he now runs China Luxury Advisors, a consultancy that helps brands and destinations prepare for the next wave of Chinese consumers. Sage first visited China in 1987, and has studied and embraced the language and culture ever since. He has worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in digital, mobile and strategy. We caught up in Palos Verdes, the beautiful beach town just outside of Los Angeles, to talk about the future of destination marketing, why WeChat is the operating system for life in China, and the challenge for brands in navigating an increasingly complex and multicultural world.

Om Podcasten

Between Worlds is a technology podcast that takes you over the horizon and beyond borders, to bring you the global thinkers, innovators and troublemakers whose ideas challenge the world as we know it. From a courtyard cafe in Paris, to a busy sidewalk in Tokyo - each week futurist and global nomad, Mike Walsh, will share his personal conversations with some of the most fascinating people on the planet, recorded live in the field.