The Ritual Threshold of COVID-19

The coronavirus pandemic has opened up a strange experience, something anthropologists call the liminal sphere. It's an alternative frame of reality that operates by its own rules. Can business learn to harness the power of ritual without resurrecting ancient regimes of social restriction? The key to this cultural innovation lies in improvisation.

Om Podcasten

In March 2020, as the COVID-19 shutdown reached a global scale, I began an exploratory study of the impact of the coronavirus crisis on the culture of business. This podcast shares the results of that study, including the voices of over 40 business professionals from around the world.