How to build customer satisfaction into the business model — with Jens Lystlund
Refyne is a consultancy determine to do things differently. I interview Jens, one of the founders, about the 3 very different mechanisms they apply to their customer relationships: transparent, cheap, tier pricing on services, letting the customers' satisfaction determine up to 35% cut of the monthly fee, and building a platform for documenting learnings, so it's easy for the customer to switch agency. All customer-centric high risk, high reward plays.