Beyond IKEA: Democratizing Luxury Design 🌟 | World-First Podcast with IKEA

Send us a text WORLD PREMIERE ALERT! 🌍 For the first time ever, IKEA steps into the podcasting world—and it’s happening right here on the Beyond Interior Design Podcast! What if there’s no difference between high-end luxury design and the accessible, affordable creations of IKEA? In this eye-opening episode, Marc sits down with Patrik Gustafsson, Global Home Furnishing and Retail Design Manager at IKEA, to uncover the secrets behind IKEA’s revolutionary approach to design. With over 20 years...

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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc MĂĽskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design.Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry.From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful.Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level.This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.