S3 Ep12 | Disabled: inspiration for all, game-changing opportunities for the industry

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content.  By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her moving story and life-affirming personality reveals the gaps and opportunities for the media industry to actively address and support the lived realities of their disabled consumers.  Listen for a smart and inspiring lesson for brands, agencies… and humans!

Om Podcasten

In this thought-provoking podcast, MG Empower sits down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond. Get inspired by the personal journeys of people who drive transformation. Go behind the strategies with key decision-makers from the world’s most exciting brands and businesses. And keep your finger on the pulse of global culture as we travel on and off the beaten track to understand the past, present and future, together.