S4 Ep4 | The GenAI Revolution: How to Embrace Failure to Future-Proof Creativity & Innovation.

In this episode of Beyond Marketing, Maira Genovese, Founder and CEO of MG Empower, sits down with Oliver Yonchev, CEO and Co-founder of Flight Story, to explore the transformative power of generative AI in the creative and marketing industries. They delve into the importance of embracing failure as a pathway to innovation, the evolving role of AI in augmenting creativity, and strategies for leaders to foster a culture of experimentation. Yonchev shares his bold predictions for the future of creative teams, emphasizing that “the skills that [they] possess will be redundant in three years,” and offers practical insights on how businesses can adapt to rapid technological advancements. Join us for a thought-provoking discussion on leadership, innovation, and the future of marketing.

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In this thought-provoking podcast, MG Empower sits down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond. Get inspired by the personal journeys of people who drive transformation. Go behind the strategies with key decision-makers from the world’s most exciting brands and businesses. And keep your finger on the pulse of global culture as we travel on and off the beaten track to understand the past, present and future, together.