S5 Ep 2 | Going Viral: The Secrets Behind Building a Network of +15M Followers

What does it take to build a digital empire that reaches over 15 million people a month? In this episode, George Bacon, founder of GBM Media, takes us behind the scenes of the viral UK meme pages like Great British Memes and That Girl Page. With zero reliance on personal branding or even a face showing up on the content, George reveals how culture, humour, and emotional storytelling fuel community-driven engagement.In this episode, we explore his journey from early X (aka Twitter) days to launching a media agency, navigating platform shifts, mastering branded content, and his take on the role of AI in the future of social. If you’re curious about what makes content go viral, this episode is for you.

Om Podcasten

In this thought-provoking podcast, MG Empower sits down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond. Get inspired by the personal journeys of people who drive transformation. Go behind the strategies with key decision-makers from the world’s most exciting brands and businesses. And keep your finger on the pulse of global culture as we travel on and off the beaten track to understand the past, present and future, together.