The Psych Trick Trump Is Relying On Above All

In episode 3 of our mini series 'The War to Win Minds,' hosts Matt Robison and Lauren Goldstein delve into the concept of social proof, its influence on political campaigns, and why it's Donald Trump's not so secret weapon in the 2024 campaign. 00:32 The Power of Social Proof 03:21 The Reagan-Mondale Debate Experiment 06:35 The Elevator Experiment 07:50 Asch's Social Conformity Experiment 10:30 Social Proof in Political Campaigns 14:12 Trump's Use of Social Proof 15:32 The Double-Edged Sword of Social Proof 24:06 Polling Data and Social Proof 26:02 Conclusion: Recognizing Social Proof Techniques

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Paul Hodes is a former New Hampshire Congressman and National Co-Chair of Barack Obama's 2008 campaign. Matt Robison is a former senior congressional staffer and campaign manager. They host "Beyond Politics," a show that goes beyond the usual week-to-week news and political chatter, and examines the deeper issues driving American politics through interviews with senior insiders from government, universities, and political campaigns.