High tech, high impact

Impact seems to be on everyone’s minds these days. The pandemic has reawakened the altruist in us all, and the societal and environmental impact of brands matter as much as price when making purchasing decisions. Technology is also driving changes in our behaviour. Digital adoption accelerated during the pandemic as people sought solutions that were quicker, easier, and safer. As a result, consumers of all ages are more tech-savvy than ever before.

Om Podcasten

It didn’t all change in March 2020. Not really.  The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and convenience than ever before. But what now? What lessons should we take with us as we move forwards? And how can we ensure we’re ready for whatever’s next? To find out, host Colin Neil embarked on a journey spanning the past 10 years. Using our latest consumer research as a launch-pad, we spoke to famous brands, industry experts, and consumers on the street. The result is a five-part podcast series providing a unique insight into the rich, varied world of UK commerce in 2021 and beyond.