Lasting Loyalties

Panic buying, impulse shopping, and the growth of online spending - in the past 18 months, customer behaviour has been wildly unpredictable. Or has it? In this episode of Retail Reawakened, we examine the psychological impact of the pandemic on consumers and what it takes to win their loyalty today. We’ll also explore how businesses are embracing new technologies to elevate their loyalty programs and increase their adoption in store and online.

Om Podcasten

It didn’t all change in March 2020. Not really.  The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and convenience than ever before. But what now? What lessons should we take with us as we move forwards? And how can we ensure we’re ready for whatever’s next? To find out, host Colin Neil embarked on a journey spanning the past 10 years. Using our latest consumer research as a launch-pad, we spoke to famous brands, industry experts, and consumers on the street. The result is a five-part podcast series providing a unique insight into the rich, varied world of UK commerce in 2021 and beyond.