Wake Up Call

In 2021, it's not enough just to have a website anymore. You need a full ecommerce strategy. That means online stores, social media presence, seamlessly integrated online and in-store customer journeys and more. In this episode of retail reawakened, we explore exactly what it is that brands need to do to remain competitive in a retail landscape where customers demand multiple ways to shop. We examine the ways that brands are constantly innovating their online experience and how they’re creating more sales channels while simultaneously unifying them.

Om Podcasten

It didn’t all change in March 2020. Not really.  The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and convenience than ever before. But what now? What lessons should we take with us as we move forwards? And how can we ensure we’re ready for whatever’s next? To find out, host Colin Neil embarked on a journey spanning the past 10 years. Using our latest consumer research as a launch-pad, we spoke to famous brands, industry experts, and consumers on the street. The result is a five-part podcast series providing a unique insight into the rich, varied world of UK commerce in 2021 and beyond.