Navigating Black Friday: A Strategic Guide for Female Entrepreneurs

I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October. I share insights into the spending patterns that make this season critical for some businesses, with holiday sales accounting for as much as 60% of annual turnover. Whether you're planning to jum...

Om Podcasten

Join Dawn Baxter, an award winning digital business expert and digital marketing agency founder as she empowers and offers insight that allows all entrepreneurs to feel more empowered. Lifting the veil on what business is really like for SME business owners and offering practical tips, tools and mindset shifts that provide autonomy, income generation and exceptional understanding of the importance of genuine connection and relationship based marketing and sales. For business owners who are past the first heady initial novel and intoxicating excitement of business and look for more to sustain their motivation, audience building and deeper understanding of their purpose, drive and self. Extremely Valuable and easy to binge! Enjoy.