50. The Art of Branding: Lessons for Photographers on Personal Brand, Social Media, Sponsorships, and Marketing with Lexar's Joey Lopez

In this episode, we talk branding, influencers, gaining and working with corporate sponsors, marketing, and social media for photographers and artists. What is branding and what isn't? How important is consistency and authenticity? What should photographers do and not do on social media? How to market yourself. Plus a lot more.Joey Lopez is the Director of Brand Marketing at Lexar. He launched the Lexar Influencer Program, working with renowned photographers and videographers to i...

Om Podcasten

This photography podcast takes you ‘beyond the lens,’ exploring the arts, travel, conservation, entrepreneurship, creative culture, and more through deep-dive interviews with some of the world's most influential and inspiring people. Host Richard Bernabe is a renowned photographer, intrepid world traveller, explorer, author, and champion of wildlife and endangered species. He’s been hailed as one of the "Top 30 Influential Photographers on the Web" by the Huffington Post and Influence Digest's "20 Photographers Changing the World Through Social Media." He has travelled to more than 60 countries, capturing photographs and writing for clients including National Geographic, CNN, The New York Times and the BBC.