Election memes: are we being played?

The 2019 general election is in full swing and political parties are relying on digital campaigning more than ever before. Targeted marketing has made a profound change in how political parties can reach you and our compulsion to click, like and share can be used against us in surprising ways. We speak to Kirk J. Torrance, a former digital strategist for the SNP, who worked on their landslide 2015 campaign. The BBC’s Maryam Ahmed has built an algorithm to catch all targeted political advertising on Facebook for this election. And Latika Bourke, reporter for the Sydney Morning Herald, tells us how the Australian election was won with the help of Game of Thrones. Presenter: Matthew Price Producer: Jessica Beck Mixed by Lee Wilson Editor: John Shields

Om Podcasten

Beyond Today is the daily podcast from Radio 4 that asks one big question about one big story in the news - and beyond. Tina Daheley, Matthew Price, and a team of curious producers search for answers that change the way we see the world. They speak to the BBC’s unrivalled global network of reporters, plus occasional special guests, to tell stories about identity, technology, and power - where it lies and how that is changing.